The New Cinema in Our Pockets: A Director’s Perspective
The digital revolution that began with the millennium has brought about a global transformation in cinema, moving it beyond the theater walls and into the palms of our hands, into our pockets. We are no longer bound to a specific place or time to watch a film. This new freedom has given birth to a new culture we call “digital cinema.”
Control Gained, Ritual Lost
Of course, this new order doesn’t fully offer the magic of the traditional cinema-going experience. The ticket queues, the foyer conversations, the collective atmosphere created by the giant screen and Dolby sound systems have given way to a more individual experience. However, the pace of modern life has given the audience a priceless gift: Control. Personal preferences like pausing at will, rewinding to re-watch, and adjusting speed or resolution have completely personalized the joy of watching a film. This power of control has become an irresistible force, spreading the love of cinema to a wider audience and increasing access.
A New Challenge: The Devaluation of Quality
But this limitless accessibility has brought with it a new danger: the hollowing out of the very concept of “cinema.” We are in an era where even footage from security cameras is sometimes presented under the name of “cinema.” The effort to protect cinema’s unique language, aesthetic, and depth is a sacred duty for us, the cinephiles. This devaluation of labor and art is a source of great sadness for us all.
Our Mission: Protecting Cinematic Values in the Digital Age
This is precisely where MidiCinema takes a stand. With our projects, we are giving this change a positive direction, defending the core values of cinema with a vision of digitalization and accessibility. Our philosophy of “Always and Everywhere, Accessible Digital Cinema” is a reflection of this sacred duty. Our goal is to bring you mini, short, midi, and maxi productions of high artistic value that can be enjoyed on every platform—from mobile phones and tablets to laptops, desktops, and even giant home LED screens.
What we are doing today may seem like a small beginning, but let us not forget that great successes always sprout from such small steps. With the audience and cinema professionals hand in hand, we can build a future of quality where cinema is accessible everywhere.
With the reality that thought has become digital and its impact universal, we invite you to our digital cinema screens to discover our films, which aim for “Enjoyable moments, happy memories.”