Similar investments have been made before
A new deal has been added to the agreements that luxury brands have made with celebrities to increase their attractiveness. Oscar-winning actor Leonardo DiCaprio has decided to invest in the French champagne brand Telmont.
Hollywood star Leonardo DiCaprio announced that he has bought a stake in the French champagne house Telmont, which is mostly owned by Remy Cointreau.
Similar investments have been made before
DiCaprio’s new acquisitions have made similar deals. In February 2021, DiCaprio bought half of LVMH’s Moet Hennessy, rap star Jay-Z’s Armand de Brignac champagne brand.
Drawing attention to the climate crisis at every opportunity, DiCaprio said regarding his purchase, “From preserving biodiversity in his country to using 100 percent renewable electricity, Champagne Telmont is committed to radically reducing its environmental footprint, which makes me proud to participate as an investor.”
